Call displays and digital signage connected to the system

Beyond the queue number

The most basic function of a call display is to show the active queue number at each service station. But this function, while useful, underestimates the potential of a display connected to an integrated system.

A display can simultaneously show the called queue number and the service module the user should go to, the estimated wait time for upcoming queue numbers, instructions about documents the user should have ready, messages from the organization about schedule changes or available services, and informational content while the user waits.

Each of these elements reduces the number of times the user needs to ask reception staff something, freeing up team time for tasks that genuinely require human judgement.

Dynamic signage for locations with multiple services

At a location where multiple service modules operate simultaneously for different services, static signage (fixed signs on walls) has clear limitations: it cannot be updated in real time and cannot adapt information to what is happening at any given moment.

Digital signage connected to the queue system can show which modules are actively serving each service, which modules are on pause, how many users are waiting in each flow and what the updated estimated wait time is. This dynamic information reduces disorder at busy locations and improves the user's perception of how organized the operation is.

Centralized content management

When a location's displays are connected to a centralized content management system, messages can be scheduled, updated and distributed remotely. This has immediate practical value: if a service schedule changes, if a service is temporarily unavailable or if there is an important communication for users in the waiting room, the information can reach all displays in seconds, without needing physical intervention at each screen.

Centralized management also allows content to be scheduled by time slot: a display at a financial institution can show product information during low-demand hours and restrict itself to queue calls during peak hours.

How Turno Digital addresses this

Turno Digital integrates call displays into the same system that manages queues, service stations and analytics. When an agent calls the next queue number from their station, the displays in the waiting room automatically update with the called number and the corresponding module.

Displays can also receive additional content from the management system: informational messages, estimated wait times and guidance about available services. All content is managed from the same administration panel that controls the queues.

Best practices for display management at locations

• Position call displays in locations visible from all waiting areas: a display at the wrong angle or with obstructions does not fulfill its function.
• Configure audio alerts alongside visual calling: in rooms with significant background noise, the user may not see the display at the exact moment of the call.
• Schedule informational messages for high-wait periods: this is when users most appreciate information about what they can do while waiting.
• Keep content current: a display with outdated information generates distrust and cancels the benefit of digital signage.
• Periodically check that hardware is in good condition: displays are in continuous use and require preventive maintenance to ensure availability.